THE CHALLENGE FOR DDB STOCKHOLM



1) BACKGROUND

DDB Stockholm, the Swedish agency behind the award winning Volkswagen fun theory campaign, boasts on its corporate website that it is accountable for its creative works and can tie the agency fee to success of its outcome. Proof: http://ddb.se/about-us/

Therefore, we have established BabaNic&Co; a Nigerian-German startup that delivers creative solutions to ad agencies. Now, here’s our deal for DDB Stockholm: sell BabaNic&Co to top agencies worldwide so we can get a job after graduation. As agency fee, BabaNic&Co will pay DDB Stockholm half of our salary for the first six months or the equivalent in chilled bottles of German beer.

2) WHAT IS THE OBJECTIVE, THE PURPOSE OF THIS CAMPAIGN?

Sell BabaNic&Co to top agencies worldwide so we can get a job post graduation.

NOTE: They say the early bird catches the best worms: we are Miami Ad School students that have just finished our first year and we are hunting for a job next year :)

3) WHO ARE WE TALKING TO?

Creative Directors.

4) WHAT'S THE SINGLE MOST IMPORTANT THING TO SAY?

Our passion is picking up uncommon insights and bringing culture defining ideas to the table.

5) WHAT ARE THE SUPPORTING RATIONAL AND EMOTIONAL 'REASONS TO BELIVE AND BUY'?

If the beauty of creativity is diversity, it doesn’t get better with the coming together of Nigerian copywriter Babatunde Adebola and German art director Niclas Hellberg. Both are weaned in different influences from two contrasting world views and forged as one by the vibrant spirit of globalism. They are a good company to be with.

  • Babatunde Adebola was Nigeria Young Lion Film winner and Cannes Young Lions Film finalist 2009
  • Niclas Hellberg was commended by One Show award merit list 2012
  • Babatunde Adebola was published in the volume 6 2011 Luerzer's Archive and nominated as Luerzer’s Archive Student of the year 2012.
  • Babatunde Adebola and Niclas Hellberg won Silver, YoungGlory Award (Round 3)
  • Babatunde Adebola won Best Online Advert, Chip Shop Award 2012
  • Babatunde Adebola and Niclas Hellberg are students of Miami Ad School Europe.

6) DEADLINE

Like yesterday

7) CORPORATE IDENTITY

Black and White. (Pun unintended)